Volvo On Demand is a smart and sustainable car sharing, focusing on what our target audience can achieve with the car rather than the car itself.

To effectively engage them, we have developed a design language characterised by energy, positivity, and playfulness, revolutionising the way cars are accessed.

Anders Erlandsson, Chief Marketing Officer
Petter Silfver, Chief Design Officer
Peter Viksten, Creative Director
Mikael Lundin, Design & Brand Director
Tomás Pires Da Silva, Brand Designer
Anna Palleschitz, Industrial Design Director
Henrik Sundqvist, Product Designer
Carolina Bertilsson, Product Designer
Valerie Dueñas, Insight & Foresight


Partners:
Brikk
Varvet
Storverkstan
Rasmus Weng Karlsen

At the core of our approach is the simple swipe-to-unlock gesture, symbolizing the ease of starting and finishing journeys. To amplify our design foundation, we collaborated with the renowned photographer Rasmus Weng Karlsen, whose deceptively simple and spontaneous imagery perfectly complements our vision.

Together, we have created a communications concept that democratizes car access by shifting the emphasis from ownership to experiential possibilities.