Hej Hej Sverige is a production company that aims to reflect diversity, equality, and equal value for all through its reach and channels.

Emma Lundberg
Maria-Amal Khomiri
Viviana Bakshi
Tomás Pires da Silva

Scope: Identity system/ Typeface
Resources: Unsplash
Year: 2022
Client: SVT

We have created a mono-typeface specifically designed to outline stories and people. The main motif is a suitable identity and application that serves as an integral part of the brand system.

By exploring with the type and creating windows, we can provide a glimpse into the storytellers of Hej Hej Sverige and give space to voices where everyone feels represented, regardless of their similarities or differences while living in Sweden